Setting up your coaching business for long-term success

Establishing a coaching business is exciting and ensuring its longevity requires thoughtful planning and the right tools. Here are eight key steps to help you set up your coaching business for sustainable success.

1. Select the right coaching platform

The first step in transitioning to online coaching is to choose the right coaching platform. This platform needs to save you time by streamlining your operations whilst enhancing your client experience.

A great option is an all-in-one platform that allows you to manage your entire coaching business efficiently from one place. By automating repetitive tasks, tracking client progress and customising the platform, you can focus on what matters most—supporting your clients.

Understanding your business running costs is crucial. Opt for a platform that offers a straightforward and fixed monthly fee without hidden charges. 

It’s also important to look for a platform with a responsive customer support team of real people who quickly address any questions or issues, ensuring a smooth experience. We might be biased but we're confident that FITR is the platform you're after. 

2. Build your own online storefront—free of charge

With your coaching platform chosen, it’s time to showcase your services effectively. Rather than investing in a separate website, you can use your FITR’s built-in Storefront feature. This allows you to create a professional online page without extra costs or maintenance.

Easily customise your Storefront to highlight your coaching programs, client testimonials and the ability for clients to purchase services directly. This will save you money whilst showcasing your brand and services correctly.

3. Diversify your program offerings

Now that you have your Storefront ready, it’s time to design your coaching programs. FITR allows for a variety of Program Types to accommodate different client needs. Whether you prefer group programs for all clients to follow together, fixed-length offerings for one-off payments, perfect if you have a specific goal in mind, 1-2-1 personalised coaching for those higher ticket clients; having versatile options is essential.

This flexibility helps you cater to both in-person and remote clients, providing a tailored experience that resonates with everyone you work with.

4. Automate time consuming tasks

Streamlining your coaching operations is vital for success. Take client payments without the hassle with FITR’s Stripe integration, making transactions seamless and automated. This feature saves you time by eliminating the need for manually managing access and allows you to focus on coaching.

To boost efficiency even further, consider using FITR’s Zapier integration, this allows you to automate tasks like client onboarding and follow-ups, giving you more time for direct client interaction.

5. Track progress with ease

Effective progress tracking is essential for enhancing your clients' experience. Being able to visually demonstrate improvements, such as weightlifting milestones or fitness achievements, can significantly boost client motivation and confidence.

Utilise FITR’s Personal Records feature that simplifies client progress evaluations and performance tracking. With automated calculations and progress reports, you can deliver personalised programming more effectively and at scale.

FITR’s Workout History feature allows clients to simply see completed sessions and note their achievements. This fosters accountability and encourages ongoing engagement with their progress.

6. Foster community and client retention

Tracking client progress is just the beginning. To build a strong coaching community, create opportunities for interaction and competition. Features like FITR Leaderboards and Challenges can create a real sense of community among clients.

Encouraging friendly competition can boost motivation and improve retention rates, positively impacting your business in the long run.

7. Differentiate yourself with branding

To truly stand out in the crowded coaching market, invest in branding. Customise your coaching platform with your own logo and colours to create a unique identity with FITR’s White Label offering. A personalised brand not only attracts clients but also establishes trust and recognition in a crowded industry.

8. Add value with tracks

FITR’s Tracks feature is a no-brainer for coaches looking to add value for their clients, allowing them to not only improve client experience but also charge more. Simply create program variants, packages, nutrition plans, habit tracking and more, all under a single program.

Take the first no commitment step today

FITR offers an UNLIMITED 14-day free trial, so you can explore all FITR features without a commitment. Begin your journey to success by following these steps and discover how the right tools can empower your coaching business to thrive in the long term.