Get 14 days FREE access to UNLIMITED features including White Label.
Start your trial
14 days FREE UNLIMITED access.
No credit card required, cancel anytime.

Account options



$34.99 / month
£24.99 / month
€29.99 / month
Unlimited One-off Downloads
Unlimited Programs
Integrated Payments
1 x Coach Note Per Program
5 x Active Clients
Add Coaches
Quarterly 1:1 Account Optimisation
Zapier Logo in Fitr brand black
 API Integration


$79.99 / month
£59.99 / month
€69.99 / month
Unlimited One-off Downloads
Unlimited Programs
Integrated Payments
Unlimited Coach Notes
50 x Active Clients
Add Coaches
$12.99 / coach
£9.99 / coach
€11.99 / coach
Quarterly 1:1 Account Optimisation
Zapier Logo in Fitr brand black
 API Integration


$129.99 / month
£99.99 / month
€119.99 / month
$1,249 / year
£959 / year
€1,149 / year
Unlimited One-off Downloads
Unlimited Programs
Integrated Payments
Unlimited Coach Notes
Unlimited Clients
Unlimited Coaches
Quarterly 1:1 Account Optimisation
WHITE LABEL Customisation
Zapier Logo
 API Integration
Save 20% by paying annually
Best Value
All prices include any applicable tax.
Start your trial
14 days FREE UNLIMITED access.
No credit card required, cancel anytime.

White label
Fitness App

Your brand.
Our elite coaching software.

White Label is included in all UNLIMITED accounts. Try White Label during your 14 day free trial.

Learn More

Included as standard

Every PT on FITR has access to all of the features related to their account type, and we’re continually developing our platform to equip fitness coaches and their clients with more tools to train. Check out our full features list for a breakdown of everything you need to know.

Fitr Circle Green Tick
Build your very own storefront and make it personal to you. Showcase your coaches, client testimonials, training programs and more.
Fitr Circle Green Tick
Stripe integration
Connect Stripe to our payment system and your clients will be automatically billed and restricted from your programming if payments are missed.
Fitr Circle Green Tick
Coupons & Trials
Offer promotions and trials on your programming to new and existing clients.
Fitr Circle Green Tick
Let your clients compare and interact with each other on real time leaderboards. Add scoring metrics to your workouts on any given day and/or set repeatable challenges across your client base to monitor longer term progress.
Fitr Circle Green Tick
Personal Records
Link Personal Records from our central library to offer every one of your clients personalised sessions based on their own individual records, regardless of how many clients are on the program. Adjust for percentages, split times, watts, reps and more!
Fitr Circle Green Tick
Review & build
Review client performances in the schedule view while you build future programming. Leave feedback, copy training days and more.
Fitr Circle Green Tick
Create communities amongst your clients that are automatically updated as clients subscribe or unsubscribe to your programming.
Fitr Circle Green Tick
Client retention analytics
View information about your clients such as their lifetime value, completion rate and mood level, helping you to understand how your client base is performing.
Fitr Circle Green Tick
Financial Management
Export your sales as CSV files with hyperlinks to invoices, and filter the information based on date, client location, program and more. You can also access Stripe's financial dashboard and reporting.
Fitr Circle Green Tick
Media & document library
Utilise our media library of over 500 movement videos to supplement your programming, or add your own media and build your own collection.

Max 500mb per file.
Fitr Circle Green Tick
Native mobile apps
Dedicated iOS and Android mobile apps for both clients and coaches to help you stay in touch and train together.
Fitr Circle Green Tick
Join Other Accounts
Join forces with other coaches who invite you to coach with them. Offer joint programming and share coaching responsibilities

Integrated Payments

Charge your clients automatically with FITR

Automatically charge clients on a one-off or recurring basis and receive the earnings directly into your bank account by connecting your account to Stripe. No more chasing payments or manually adding clients to your programming. Our integrated system automates reminders, cancellations and access restrictions.

Learn more


What is an active client subscription?

An active client subscription is any client who is currently subscribed to one of your ongoing programs. Clients who download your fixed length programs won't count towards your active client subscription count.

Do I get charged to add coaches in my trial?

You won’t be charged for adding coaches during your trial. We’ll only take the first payment at the end of your trial if you choose to upgrade.

How many additional coaches can I invite?

You can invite as many additional coaches to train with you as you need, but the $12.99 charge will apply per coach who joins in this way, unless you are on the Unlimited plan.

Can I upgrade or downgrade my account?

You can upgrade or downgrade your account in the platform at any time. Please note that if you have more active client subscriptions than the downgrade plan allows, you will have to reduce your client subscriptions before switching.

I’ve been invited to join another coach, do I need a coach account?

If you've been invited to join forces with another coach on FITR, follow the email invitation to get started. You'll automatically be linked up to the coach you're joining, and you won't have to pay a monthly subscription fee.

Do my clients have to pay for an account?

All client accounts are free, they’ll only be charged when they purchase programming from a FITR coach.

Can I sell my programs for free?

Yes! If you want to charge your clients outside of our platform, offer free programming to boost your brand or to help your clients, you can choose not to charge. You won’t be charged any transaction fees when offering free programming.

Can I sell my programs in different currencies?

Yes, set prices in your local currency, and we'll automatically display the price in your clients' local currency (as long as it's supported by Stripe), making it easier for them to understand how much they'll pay. View the 135+ currencies Stripe supports.

What are transaction fees?

Transaction fees are applied when you sell one of your programs. We handle all payments within our platform when you connect your Stripe account. When you sell a program, a 5% fixed transaction fee will be deducted from your total sale. Stripe will also charge you fees that vary from country to country, which you can learn more about by visiting Stripe -

Why do I pay fees when selling my programming?

When setting up payments, you'll be asked to set up a Stripe account which is used to handle your payments. Stripe will directly charge you to process a transaction whenever you sell a program, which you can learn more about by visiting the Stripe pricing page. You will also be charged a 5% fee on your paid programs which is paid directly to us, this allows us to keep our subscription prices low and grow with you as you sell more programming.

Do I need my own Stripe account for accepting payments?

Yes, to use our integrated payments system you will be required to set up a Stripe account. There's no need to create one in advance, one will automatically be created for you when you follow the process to link Stripe to FITR. You'll be able to have your own log in details to access Stripe directly at any point.

What happens when I start a free trial?

All trials will have access to the features listed in our UNLIMITED account option, giving you the chance to try everything FITR has to offer. At the end of your trial, we won’t automatically put you on to an UNLIMITED account, you’ll be able to choose for yourself.

What happens after my free trial?

When your free trial ends, you'll be asked whether you'd like to upgrade your account to a paid plan. You can upgrade your account at any time during the trial, and you'll still receive the remaining days for free!

What happens to White Label & Zapier customisations after my trial?

Any White Label and Zapier features you set up will be saved (except for Custom URLs). You’ll need to upgrade to an UNLIMITED account to activate your brand customisations and Zaps after your trial has ended.

Sign up today for free

Start your trial
14 days FREE UNLIMITED access.
No credit card required, cancel anytime.
Powering PT'S with 1 to 15k+ clients
HWPO Training
Josh Bridges
The Athlete Program
MST Systems
The Ultimate You
Turf Games
JST Compete
Underdogs Athletics
The Training Plan
The Program
Kriger Training
No Shortcuts
Vogue Fitness