About Fitr

Learn about the team and ethos behind Fitr and our motivation to create a remote coaching platform that empowers coaches to grow their business.

The idea

After years of frustration using existing solutions, social media and spreadsheets, Fitr was born. Current offerings weren’t built to allow fitness professionals to grow and scale their business, or they only offered isolated features that didn’t meet the needs of all coaches.

We provide a turnkey solution for anyone needing to build an online coaching business. Everything under one roof. We’re not just ‘personal trainer’ software, we have the ‘Shopify’ effect. Coaches create a digital store to sell their digital training products.

Screenshot of remote coaching programming software for online training
Remote Coaching Mobile AppRemote Coaching Mobile AppRemote Coaching Mobile App

“We provide a platform for coaches to elevate the career of coaching into something with a limitless ceiling on earning potential therefore creating a sustainable long term career.”

Leon Cassidy
Founder & CEO

"Saving time and making more money"

Recognising that coach’s earnings are limited by time, our platform has been built with the functionality to help you sell enmasse without requiring a large time investment. Click the links below to learn how we do this.

Growing strong

Since the first paying coach joined us in 2019, we’re now supported by internationally recognised brands and coaches worldwide. Collectively they’ve earned over £4 million via the platform with over 1 million workouts recorded by clients.

HWPO Training Powered By Fitr TrainingThe Athlete Program Use Fitr Training

“Built by coaches, for coaches”

Our success to date stems from our mission to create the best remote coaching software solution on the market. We listen to our coaches and their clients to continually develop the platform.

Join our community and help shape the future of the remote coaching industry.

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Management Team

Leon Cassidy
Founder & CEO

A KPMG trained chartered accountant with experience in Corporate Finance & VC. Fitr was born out of Leon’s frustration after years of remote training delivered through inefficient applications, emails and PDFs.

Steven Fawcett
Co-owner & Product Development

A 7X Crossfit Games Regional athlete & 3X CrossFit Games Athlete. Steven has built an internationally recognised business delivering training internationally to 400+ clients, including CrossFit Games competitors.

Brian Cassidy

In 1980, he co-founded Oracle Corporation Europe and managed it for ten years. In 1990, he began investing in start-up technology companies such as Netwise, later sold to Microsoft.

Anna Daniels

Extensive experience in the health & fitness industry as founder and CEO of Daniels Group, which she sold in 2019. Anna is now CEO of Involved Investors, helping businesses to scale.

Kevin Smith

Kevin is a mentor at the NatWest Entrepreneur Accelerator and Cass Business School. Kevin has acted as Director/NED/Advisor with many early stage businesses.

Kat Murray
Head of Marketing

Kat has over 15 years experience within the PR and marketing industry across agency work, corporate & freelance. She has also been working in youth strength & conditioning coaching for 5+ years.

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