Information We Use

How & Why We may use the data provided

When does this become critical?

Lawful basis for processing including basis of legitimate interest

Email

To be able to log in.

To contact You if there if there are notifications on Your account, for example if You have a new client

Customer service may use this to verify Your identity and assist You.

Fraud detection and prevention against You or Us.

Account verification purposes.

To manage Our relationship with You which will include:
(a) Notifying You about changes to Our terms or privacy policy
(b) Asking You to leave a review or take part in a survey

When You sign up to the service.

Ongoing management of Our relationship with You

Performance of Our contract with You

Your Full Name

To allow You to be found by other users on the platform, for example to find You for messaging purposes.

Customer service may use this to verify Your identity and assist You.

Fraud detection and prevention against You or Us.

When You sign up to the service.

Performance of Our contract with You

Your Date of Birth

To ensure You are of legal age to use Fitr Training (16+).

Fraud detection and prevention against You or Us.

When You sign up to the service.

Performance of Our contract with You

Necessary to comply with a legal obligation

Gender (optional)

To help Us identify product deals more relevant to You, and filter training performances.

When You sign up to the service.

Necessary for Our legitimate interests (to study how customers use Our products/services, to develop them, to grow Our business and to inform Our marketing strategy)

Product purchase details and history

To help customer service to verify Your identity and to help with support issues.

Fraud detection and prevention against You or Us.

When You sign up to the service.

Performance of Our contract with You

Necessary for Our legitimate interests (to study how users use Our service, to develop them and grow Our business)

Credit card information(This information is actually collected by Our payment service provider)

We do not keep a record of Your credit card information, We use a secure 3rd-party service (currently Stripe) to process payments.

When You make an order, so Stripe can take payment and make actions in the future.

When Stripe take or receive payments on Your behalf.

Performance of Our contract with You

Necessary for Our legitimate interests (to recover debts due to Us)

Anonymous Aggregate data

To create internal reports, test Our IT systems, research, data analysis, improving Our Site, building & developing Our Website or developing new products or services.


We only use and share this information with third parties when it is anonymous i.e. without identifying information

We use anonymous aggregated data at all times on Our service.

Necessary for Our legitimate interests (to study how customers use Our products/services, to develop them, to grow Our business and to inform Our marketing strategy)

3rd Party

URL

Why we use this service

Google Analytics

We use Google Analytics to track anonymous data about Our Site and service usage. Google collects data via a cookie on Our Site

Stripe

Stripe is a payment processor who stores and manages Our online transactions. We will send them all information relating to payment and order details You provide.

Facebook
Instagram
Twitter

We use Our social channels to feed organic information about Fitr Training and also, where permission is granted (see section 3) for multiple format targeting and re-targeting campaigns. Facebook targets its own users, We also send cookie data for the remarketing and basket abandonment where permission is granted.

OVH

Our data is hosted by OVH– see section 6 below.

Intercom

We use Intercom for Our live chat services and to send ad-hoc in-platform and email messages to Our users.

SendGrid

We use SendGrid for Our automated email messages.

Data provided by You

Use

Email address

To identify You on 3rd party services and internally.

Name

To improve user experience with email and advertising personalisation and re-targeting

Date of birth

Helps Us identify product deals more relevant to You based on purchases of other people in Your age demographic

Gender (optional)

Helps Us identify product deals more relevant to You, and improve service based on learnings of others similar to You.

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