Health & Fitness Coaching Software

The elite all-in-one solution for creating and selling fitness, health and lifestyle programs online.

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14 days FREE UNLIMITED access.
No credit card required, cancel anytime.
Powering coaches with 1 to 15k+ clients
HWPO Training
Josh Bridges
The Athlete Program
MST Systems
The Ultimate You
Turf Games
JST Compete
Underdogs Athletics
The Training Plan
The Program
Kriger Training
No Shortcuts
Vogue Fitness

Power your coaching business with Fitr

£10 million+

Earnt by our coaches.


Programs published.

8 Million+

Workouts published.

14 day

Free trial.


Your processes.

One platform

For everything.


By coaches with 1-15k+ clients.

Platform features

Everything you need to run an online coaching business.


Create powerful online programming for your clients.

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Client Management

Save time managing your clients.

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Attract sales and grow your coaching business.

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Business & Admin

Streamline the way you handle business admin.

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Automatically charge clients and receive payments.

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White Label

Customise Fitr with your own branding.

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We’ve built two separate apps for coaches and clients. Both apps are available for free, and you can even customise the client app with a White Label subscription. Learn more using the links below.

Automate your coaching business

Our technology automates time-consuming tasks so that you can focus on servicing your clients and growing your business. Just publish your program and our platform will handle the admin side of things.

Automatically sign up clients

For every program you publish, you’ll have a unique URL that you can share with your clients. Send it directly, or, add it to your socials, emails, website and anywhere else your clients might see. Clients can follow the link and sign up to your program, even when you’re not around.

Automatically deliver programming

When clients sign up for your program, they’ll automatically receive their training on the Fitr platform. They can start following their schedule straight away, without any manual intervention needed.

Automatically Get Paid

Connect to Stripe and all client payments will be automatically deposited into your bank account. We’ll bill new client subscribers and anyone who renews, meaning you’ll get paid without having to chase.

Automatically restrict training

If a client misses a payment, we’ll automatically stop them from accessing your program. When they come back and pay, their calendar will populate with your training again.

Automatically trigger workflows

Use Zapier to create triggers that pass information to other apps and create new outcomes automatically. Whether it’s part of an email campaign, adding members to social communities, or passing information into a spreadsheet - you only need one connection to make it happen.

Program Types to suit any programming style

Custom 1-2-1

Offer bespoke programming to each subscribed client via independent training calendars.

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Group rolling calendar

All subscribed clients follow the same programming on the same calendar dates.

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Session 1, day 1

Every subscribed client starts from the first day of the program and moves forward from there.

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Fixed length

A program with a fixed duration, downloaded by the client in one go.

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Sign up today for free

Start your trial
14 days FREE UNLIMITED access.
No credit card required, cancel anytime.