Health & Fitness Coaching Software

Automate your business. Save time. Make more money.

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14 days FREE UNLIMITED access.
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Powering coaches with 1 to 15k+ clients

What is Fitr?

Fitr is the elite online coaching platform used worldwide by coaches across various disciplines. Experience the all-in-one solution that allows you to distribute a wide range of online training services. Seamlessly automate program delivery, online sales and client management. Whether it’s a one-off program download, bespoke 1-2-1 coaching or larger group-based training, Fitr efficiently powers coaches with 1 to 15k+ clients.

£10 million+

Earnt by our coaches.

30,000+

Programs published.

14 day

Free trial to all features.

Automate

Programming, billing & more.

One platform

For everything.

Trusted

By coaches of all sizes.

Platform features

Everything you need to run an online coaching business, and more.

Programming

Create powerful online programming for your clients.

program supporting media in the schedule builder

Choose from four different program types to suit your coaching style. Easily manage training schedules for individuals or groups, and enhance your programming with our powerful features.

Programming

Program and client icons on the Fitr platform

Client Management

Save time managing your clients.

Streamline client management using the same platform you use for programming. Communicate directly to individuals and groups, track performances, review client stats, and more.

Client Management

Mat Fraser trusts Fitr to power HWPO Training.

The Fitr team knows how to deliver. Their software provides a place for our members to SHOW UP and WORK HARD every day. With Fitr you’ll unlock a platform that allows you to GROW your business whilst staying CONNECTED to your clients.

Mat Fraser

HWPO Training

The stepping stone I needed

This app has been the next big move I needed to take to connect with my community further. I have been loving the direct communication, as well as the simplicity in delivering my workouts.

Josh Bridges

Josh Bridges Training

The switch to Fitr has been a great choice.

The Fitr team is very experienced in fitness so they are building in features that are great for both the athlete and the coach. My favorite feature is that the calculations are done for the athlete.

Hunter Britt

Invictus Fitness

We are super happy with the help and support we get from Fitr.

This is a great platform for coaches and members of Kriger Training. We are super happy with the help and support we get from Fitr.

Kristin Holte

Kriger Training

Fitr has helped me scale my business hugely.

The Fitr software truly offers full client management! Such as one to one messaging, coach performance feedback, coach ‘seen’ notifications to the client, customisable automatic messages, and more.

Steven Fawcett

JST Compete

Fitr is your go-to if you're an online coach of any sort.

Being the first to offer online coaching in gymnastics was made simpler and easy by the amazing features and systems Fitr has to offer. This is your go-to if you are an online coach of any sort.

Reiss Beckford

Reiss Beckford Training

Using Fitr is one of the best moves I made for our company.

Because the company is owned and heavily influenced by people deep inside the training world you know that the updates that keep coming out are to benefit you as a coach and that the platform only seems to be getting better with time.

Phil Hesketh

Prepared Programming

My business has grown from 6 to 100 clients since I started using Fitr.

It has everything you need. The fact you can train, take & track payments, and create a community all in one place is amazing. I’ve never even considered another platform, it’s genuinely the reason my business has grown and developed.

Sam Perry

Sam Perry Coaching

From programming and support system to client feedback and billing, Fitr has it all.

It makes running a business and providing programming so easy and saves so much time. From programming and support system to client feedback and billing, Fitr has it all.

Emma McQuaid

Daily Grind

Fitr has really streamlined the way we work.

The UI on the coaches' side has a ton of features, such as the templates & benchmarks, which are really handy. The Fitr team added a load more Strongman benchmarks for us too!

Shane Jerman

MST Systems

Marketing

Attract sales and make more money with features designed to help you grow.

Hyrox program Cover photo on the Fitr Storefront

Hyrox program page on the Fitr Storefront

Utilise our built-in promotional tools that are designed to help you sell. Create your own storefront, program pages and coupons. Use data to guide your marketing decisions.

Marketing

Business & Admin

Streamline the way you handle business admin.

Spend less time managing the day-to-day needs of your business. Team up with other coaches and manage notifications to help you stay on top of important actions.

Business & Admin

Client icons on the notification screen on the Fitr mobile platform

Payments

Automatically charge clients and receive payments to your bank account.

Our Stripe integration simplifies and automates how you bill clients and receive payments. Use our integrated payments feature to fully unlock the powerful features throughout our platform.

Payments

Coach storefront created on the Fitr platform on a mobile device

White label
‍Fitness App

Your brand.
Our elite coaching software.

Add custom branding in a few simple steps to harness the power of Fitr using your own unique identity.

Learn More

All features

Everything you need to run an online coaching business.

We've developed over 60 features on our platform to power the way our coaches deliver their programming, manage their clients, automate their business, and handle their finances.

All features

hear it from our coaches

TrueCoach lacks the proper functions to easily scale and sell general programs in a more automated fashion. Fitr is very well suited for that.

David Hassan

Totus Fitness

Being one of the first to offer online coaching in gymnastics was made simpler by Fitr. This is your go-to if you are an online coach of any sort.

Reiss Beckford

Reiss Beckford Training

The interface is very easy to use and the customer service team are quick to answer any questions. They’re the best in the industry.

Andrew Manteit

Turf Games

Fitr has helped me scale my business hugely.

Steven Fawcett

JST Compete

The team at Fitr truly understands the needs of online coaches and works tirelessly to build a product that helps their coaches succeed.

Phillip Stucki

Proving Grounds Training

Fitr is leading the market when it comes to automation and scale, making it incredibly simple to reach large audiences quickly.

Dale Beech

Eleiko

With Fitr, we received hands-on customer support from the very beginning, we were guided through the transition process well

Jared Graybeal

Underdog Athletics

After making the transition from TrueCoach to Fitr last year, we haven't looked back. They’re a next level online coaching platform.

Harvey Lawton

The Movement Blueprint

We recently transitioned over to Fitr from another coaching software which was a big leap to make… but wow! I’m so glad we switched.

Shane Jerman

MST Systems

This app has been the next big move I needed to take to connect with my community further. I have been loving the direct communication, as well as the simplicity in delivering my workouts.

Josh Bridges

Josh Bridges Training

Fitr has been a game changer for us to create great programming. The smartest, yet simplest coaching software!

Jordan Shelly

WIT

For years I’d been looking to get into online coaching, but I didn’t as other apps felt clunky. That changed when I came across Fitr - Could never go anywhere else.

Josh Adams

I had tried a couple of platforms before finding FITR almost a year ago. I couldn’t believe how much easier it made my life and improved the experience of my clients.

Poppy Marsh

Poppy Fit Coaching

For me, it was a no brainer going with Fitr.

Joshua Al-Chamaa

Move | LA

Everything you need is in one place and it's incredibly straightforward and simple to get running. I wouldn't use any other platform.

Reggie Fasa

Fitr is very experienced in fitness so they’re building things that are great for athletes and coaches.

Hunter Britt

Invictus Fitness

This is a great platform for coaches and members of Kriger Training. We’re super happy with the help and support we get from Fitr.

Kristin Holte

Kriger Training

I’ve been using Fitr every since I started online coaching, and Ive never considered another platform. It’s everything you need.

Sam Perry

Sam Perry Coaching

Fitr is solving many of our company’s problems as we scale up.

Trevor Cyr

Take Control Training

Joining Fitr has honestly been a revelation! I had tried a number of platforms in my quest to become an online coach, all of which didn’t quite deliver the service I was after.

Joe Corrie

Joe Corrie Coaching

Their support team and help desk is fabulous, and they’re always on hand to offer advice and help. The Fitr team knows how to deliver.

Mat Fraser

HWPO Training

I made the switch to Fitr from WODIFY earlier this year. The back end is so simple and easy to use both from my computer and on my phone.

Khan Porter

Sweat Therapy

After trying many different platforms over the past 6 years, I was happy to find Fitr. It’s the most complete platform and best programming platform I’ve used.

André Houdet

NoShortcuts Training

View All Testimonials

Automate your coaching business

Our technology automates time-consuming tasks so that you can focus on servicing your clients and growing your business. Just publish your program and our platform will handle the admin side of things.

Automatically sign up clients

For every program you publish, you’ll have a unique URL that you can share with your clients. Send it directly, or, add it to your socials, emails, website and anywhere else your clients might see. Clients can follow the link and sign up to your program, even when you’re not around.

Automatically deliver programming

When clients sign up for your program, they’ll automatically receive their training on the Fitr platform. They can start following their schedule straight away, without any manual intervention needed.

Automatically Get Paid

Connect to Stripe and all client payments will be automatically deposited into your bank account. We’ll bill new client subscribers and anyone who renews, meaning you’ll get paid without having to chase.

Automatically restrict training

If a client misses a payment, we’ll automatically stop them from accessing your program. When they come back and pay, their calendar will populate with your training again.

Account options

At the end of your 14 day free trial, choose from the following account options.

Currency

Starter

$29.99 / month

£19.99 / month

€24.99 / month

5 x Active Client Subscriptions

Unlimited One-off Downloads

Unlimited Programs

Integrated Payments

Transaction fees apply*

Add Coaches

White Label

All other features as standard

Pro

$69.99 / month

£49.99 / month

€59.99 / month

Unlimited Active Client Subscriptions

Unlimited One-off Downloads

Unlimited Programs

Integrated Payments

Transaction fees apply*

Add Coaches

$12.99 / coach

£9.99 / coach

€11.99 / coach

Add WHITE LABEL

Additional $54.99 / month

Additional £45.99 / month

Additional €49.99 / month

All other features as standard

Unlimited

$1,299 / year

£999 / year

€1,199 / year

Unlimited Active Client Subscriptions

Unlimited One-off Downloads

Unlimited Programs

Integrated Payments

Transaction fees apply*

Unlimited Coaches

WHITE LABEL included

All other features as standard

Start your trial

14 days FREE UNLIMITED access.
No credit card required, cancel anytime.

Program with title media on the Fitr mobile platform

DEDICATED APPS FOR COACHES AND CLIENTS

We’ve built two separate apps for coaches and clients. Both apps are available for free, and you can even customise the client app with a White Label subscription. Learn more using the links below.

Coach App Client App

Sign up today for free

Start your trial

14 days FREE UNLIMITED access.
No credit card required, cancel anytime.

Latest from our blog

Coach Spotlight: David Magida

Read time:

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We caught up with David Magida, the 2023 Hyrox North American Champion and founder of Elevate Interval Fitness, to find out how he uses Fitr to power his hybrid training business.

Coach Spotlight

May 19, 2023

Coach Spotlight: Andy Murphy

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In 2019 gym owner and head coach, Andy opened his own Functional Fitness Facility, Urban Gym. Along with a friendly and knowledgeable team of coaches, Urban Gym helps others become stronger, healthier and happier by training smart and having a holistic approach to health and well-being. Find out how Andy uses Fitr to enhance his in-person gym programming.

Coach Spotlight

May 4, 2023

Coach Spotlight: Poppy Marsh

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Learn how Poppy Marsh, head coach and founder of Poppy Fit Coaching uses Fitr to power her strength and conditioning, Olympic weightlifting and functional bodybuilding training programs

Coach Spotlight

Apr 27, 2023

The Barbell Spin shares Fitr data insights

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Peter of CP&W shares programming data insights about how our Coaches use the Fitr platform.

Press Coverage

Apr 4, 2023

Coach Spotlight: Sam Perry

Read time:

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Sam Perry is the founder of SPC Coaching, and he's been coaching for six years. We caught up with him to learn more about his experience with Fitr.

Coach Spotlight

Mar 30, 2023

Coach Spotlight: Alex Conroy

Read time:

-minutes

Find out how Alex Conroy, founder of PZL Programming uses Fitr for his business. PZL offers programming suitable for the experienced competitive athlete, the affiliate athlete, as well at the athlete looking to start their fitness journey. They pride themselves on their coaching support team, with broad experience in the sports and exercise world, that guarantees athletes/affiliate owners the support they deserve when they work with PZL.

Coach Spotlight

Mar 16, 2023

See all posts

Health & Fitness Coaching Software

What is Fitr?

Platform features

Programming

Client Management

Mat Fraser trusts Fitr to power HWPO Training.

The stepping stone I needed

The switch to Fitr has been a great choice.

We are super happy with the help and support we get from Fitr.

Fitr has helped me scale my business hugely.

Fitr is your go-to if you're an online coach of any sort.

Using Fitr is one of the best moves I made for our company.

My business has grown from 6 to 100 clients since I started using Fitr.

From programming and support system to client feedback and billing, Fitr has it all.

Fitr has really streamlined the way we work.

Marketing

Business & Admin

Payments

White label ‍Fitness App

All features

hear it from our coaches

TrueCoach lacks the proper functions to easily scale and sell general programs in a more automated fashion. Fitr is very well suited for that.

Being one of the first to offer online coaching in gymnastics was made simpler by Fitr. This is your go-to if you are an online coach of any sort.

The interface is very easy to use and the customer service team are quick to answer any questions. They’re the best in the industry.

Fitr has helped me scale my business hugely.

The team at Fitr truly understands the needs of online coaches and works tirelessly to build a product that helps their coaches succeed.

Fitr is leading the market when it comes to automation and scale, making it incredibly simple to reach large audiences quickly.

With Fitr, we received hands-on customer support from the very beginning, we were guided through the transition process well

After making the transition from TrueCoach to Fitr last year, we haven't looked back. They’re a next level online coaching platform.

We recently transitioned over to Fitr from another coaching software which was a big leap to make… but wow! I’m so glad we switched.

This app has been the next big move I needed to take to connect with my community further. I have been loving the direct communication, as well as the simplicity in delivering my workouts.

Fitr has been a game changer for us to create great programming. The smartest, yet simplest coaching software!

For years I’d been looking to get into online coaching, but I didn’t as other apps felt clunky. That changed when I came across Fitr - Could never go anywhere else.

I had tried a couple of platforms before finding FITR almost a year ago. I couldn’t believe how much easier it made my life and improved the experience of my clients.

For me, it was a no brainer going with Fitr.

Everything you need is in one place and it's incredibly straightforward and simple to get running. I wouldn't use any other platform.

Fitr is very experienced in fitness so they’re building things that are great for athletes and coaches.

This is a great platform for coaches and members of Kriger Training. We’re super happy with the help and support we get from Fitr.

I’ve been using Fitr every since I started online coaching, and Ive never considered another platform. It’s everything you need.

Fitr is solving many of our company’s problems as we scale up.

Joining Fitr has honestly been a revelation! I had tried a number of platforms in my quest to become an online coach, all of which didn’t quite deliver the service I was after.

Their support team and help desk is fabulous, and they’re always on hand to offer advice and help. The Fitr team knows how to deliver.

I made the switch to Fitr from WODIFY earlier this year. The back end is so simple and easy to use both from my computer and on my phone.

After trying many different platforms over the past 6 years, I was happy to find Fitr. It’s the most complete platform and best programming platform I’ve used.

Automate your coaching business

Account options

Starter

Pro

Unlimited

DEDICATED APPS FOR COACHES AND CLIENTS

Sign up today for free

Latest from our blog

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