Health & Fitness Coaching Software

Automate your business. Save time. Make more money.

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14 days FREE UNLIMITED access.
No credit card required, cancel anytime.
Powering coaches with 1 to 15k+ clients
HWPO Training
Hyrox
Gymshark
Josh Bridges
Gymbox
The Athlete Program
Eleiko
Turf Games
JST Compete
Underdogs Athletics
The Training Plan
The Program
Kriger Training
Prepared
No Shortcuts
Vogue Fitness
QHP
WIT
Invictus
MST Systems

What is Fitr?

Fitr is the elite online coaching platform used worldwide by coaches across various disciplines. Experience the all-in-one solution that allows you to distribute a wide range of online training services. Seamlessly automate program delivery, online sales and client management. Whether it’s a one-off program download, bespoke 1-2-1 coaching or larger group-based training, Fitr efficiently powers coaches with 1 to 15k+ clients.

£10 million+

Earnt by our coaches.

30,000+

Programs published.

14 day

Free trial to all features.

Automate

Programming, billing & more.

One platform

For everything.

Trusted

By coaches of all sizes.

Platform features

Everything you need to run an online coaching business, and more.

Programming

Create powerful online programming for your clients.

program supporting media in the schedule builder

Choose from four different program types to suit your coaching style. Easily manage training schedules for individuals or groups, and enhance your programming with our powerful features.

Programming
Program overview on the Fitr platformProgram and client icons on the Fitr platform

Client Management

Save time managing your clients.

Streamline client management using the same platform you use for programming. Communicate directly to individuals and groups, track performances, review client stats, and more.

Client Management

Marketing

Attract sales and make more money with features designed to help you grow.

Hyrox program Cover photo on the Fitr StorefrontHyrox program page on the Fitr Storefront

Utilise our built-in promotional tools that are designed to help you sell. Create your own storefront, program pages and coupons. Use data to guide your marketing decisions.

Marketing

Business & Admin

Streamline the way you handle business admin.

Spend less time managing the day-to-day needs of your business. Team up with other coaches and manage notifications to help you stay on top of important actions.

Business & Admin
Client icons on the notification screen on the Fitr mobile platformNotification screen with a notification banner pop-up on the Fitr mobile platform

Payments

Automatically charge clients and receive payments to your bank account.

Our Stripe integration simplifies and automates how you bill clients and receive payments. Use our integrated payments feature to fully unlock the powerful features throughout our platform.

Payments
Coach storefront header imageCoach storefront created on the Fitr platform on a mobile device
Training videos on the Fitr platform
YOUR LOGO

White label
Fitness App

Your brand.
Our elite coaching software.

Add custom branding in a few simple steps to harness the power of Fitr using your own unique identity.

Learn More

All features

Everything you need to run an online coaching business.

We've developed over 60 features on our platform to power the way our coaches deliver their programming, manage their clients, automate their business, and handle their finances.

All features

hear it from our coaches

TrueCoach lacks the proper functions to easily scale and sell general programs in a more automated fashion. Fitr is very well suited for that.

David Hassan
Totus Fitness

Being one of the first to offer online coaching in gymnastics was made simpler by Fitr. This is your go-to if you are an online coach of any sort.

Reiss Beckford
Reiss Beckford Training

The interface is very easy to use and the customer service team are quick to answer any questions. They’re the best in the industry.

Andrew Manteit
Turf Games

Fitr has helped me scale my business hugely.

Steven Fawcett
JST Compete

The team at Fitr truly understands the needs of online coaches and works tirelessly to build a product that helps their coaches succeed.

Phillip Stucki
Proving Grounds Training

Fitr is leading the market when it comes to automation and scale, making it incredibly simple to reach large audiences quickly.

Dale Beech
Eleiko

With Fitr, we received hands-on customer support from the very beginning, we were guided through the transition process well

Jared Graybeal
Underdog Athletics

After making the transition from TrueCoach to Fitr last year, we haven't looked back. They’re a next level online coaching platform.

Harvey Lawton
The Movement Blueprint

We recently transitioned over to Fitr from another coaching software which was a big leap to make… but wow! I’m so glad we switched.

Shane Jerman
MST Systems

This app has been the next big move I needed to take to connect with my community further. I have been loving the direct communication, as well as the simplicity in delivering my workouts.

Josh Bridges
Josh Bridges Training

Fitr has been a game changer for us to create great programming. The smartest, yet simplest coaching software!

Jordan Shelly
WIT

For years I’d been looking to get into online coaching, but I didn’t as other apps felt clunky. That changed when I came across Fitr - Could never go anywhere else.

Josh Adams

I had tried a couple of platforms before finding FITR almost a year ago. I couldn’t believe how much easier it made my life and improved the experience of my clients.

Poppy Marsh
Poppy Fit Coaching

For me, it was a no brainer going with Fitr.

Joshua Al-Chamaa
Move | LA

Everything you need is in one place and it's incredibly straightforward and simple to get running. I wouldn't use any other platform.

Reggie Fasa

Fitr is very experienced in fitness so they’re building things that are great for athletes and coaches.

Hunter Britt
Invictus Fitness

This is a great platform for coaches and members of Kriger Training. We’re super happy with the help and support we get from Fitr.

Kristin Holte
Kriger Training

I’ve been using Fitr every since I started online coaching, and Ive never considered another platform. It’s everything you need.

Sam Perry
Sam Perry Coaching

Fitr is solving many of our company’s problems as we scale up.

Trevor Cyr
Take Control Training

Joining Fitr has honestly been a revelation! I had tried a number of platforms in my quest to become an online coach, all of which didn’t quite deliver the service I was after.

Joe Corrie
Joe Corrie Coaching

Their support team and help desk is fabulous, and they’re always on hand to offer advice and help. The Fitr team knows how to deliver.

Mat Fraser
HWPO Training

I made the switch to Fitr from WODIFY earlier this year. The back end is so simple and easy to use both from my computer and on my phone.

Khan Porter
Sweat Therapy

After trying many different platforms over the past 6 years, I was happy to find Fitr. It’s the most complete platform and best programming platform I’ve used.

André Houdet
NoShortcuts Training

Automate your coaching business

Our technology automates time-consuming tasks so that you can focus on servicing your clients and growing your business. Just publish your program and our platform will handle the admin side of things.

Automatically sign up clients

For every program you publish, you’ll have a unique URL that you can share with your clients. Send it directly, or, add it to your socials, emails, website and anywhere else your clients might see. Clients can follow the link and sign up to your program, even when you’re not around.

Automatically deliver programming

When clients sign up for your program, they’ll automatically receive their training on the Fitr platform. They can start following their schedule straight away, without any manual intervention needed.

Automatically Get Paid

Connect to Stripe and all client payments will be automatically deposited into your bank account. We’ll bill new client subscribers and anyone who renews, meaning you’ll get paid without having to chase.

Automatically restrict training

If a client misses a payment, we’ll automatically stop them from accessing your program. When they come back and pay, their calendar will populate with your training again.

Account options

Currency

Starter

$29.99 / month
£19.99 / month
€24.99 / month
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5 x Active Client Subscriptions
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Unlimited One-off Downloads
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Unlimited Programs
Integrated Payments
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Add Coaches
Red Close cross icon
White Label
Fitr Circle Green Tick
All other features as standard

Pro

$69.99 / month
£49.99 / month
€59.99 / month
Fitr Circle Green Tick
Unlimited Active Client Subscriptions
Fitr Circle Green Tick
Unlimited One-off Downloads
Fitr Circle Green Tick
Unlimited Programs
Integrated Payments
Add Coaches
$12.99 / coach
£9.99 / coach
€11.99 / coach
Add WHITE LABEL
Additional $54.99 / month
Additional £45.99 / month
Additional €49.99 / month
Fitr Circle Green Tick
All other features as standard
Most popular

Unlimited

$1,299 / year
£999 / year
€1,199 / year
Fitr Circle Green Tick
Unlimited Active Client Subscriptions
Unlimited One-off Downloads
Fitr Circle Green Tick
Unlimited Programs
Fitr Circle Green Tick
Integrated Payments
Fitr Circle Green Tick
Unlimited Coaches
WHITE LABEL included
Fitr Circle Green Tick
All other features as standard
Start your trial
14 days FREE UNLIMITED access.
No credit card required, cancel anytime.
Program with title media on the Fitr mobile platform

DEDICATED APPS FOR COACHES AND CLIENTS

We’ve built two separate apps for coaches and clients. Both apps are available for free, and you can even customise the client app with a White Label subscription. Learn more using the links below.

Program Overview on the Fitr App

Sign up today for free

Start your trial
14 days FREE UNLIMITED access.
No credit card required, cancel anytime.

Latest from our blog

Coach Spotlight: David Magida

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We caught up with David Magida, the 2023 Hyrox North American Champion and founder of Elevate Interval Fitness, to find out how he uses Fitr to power his hybrid training business.

Coach Spotlight: Andy Murphy

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In 2019 gym owner and head coach, Andy opened his own Functional Fitness Facility, Urban Gym. Along with a friendly and knowledgeable team of coaches, Urban Gym helps others become stronger, healthier and happier by training smart and having a holistic approach to health and well-being. Find out how Andy uses Fitr to enhance his in-person gym programming.

Coach Spotlight: Poppy Marsh

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Learn how Poppy Marsh, head coach and founder of Poppy Fit Coaching uses Fitr to power her strength and conditioning, Olympic weightlifting and functional bodybuilding training programs

The Barbell Spin shares Fitr data insights

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Peter of CP&W shares programming data insights about how our Coaches use the Fitr platform.

Coach Spotlight: Sam Perry

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Sam Perry is the founder of SPC Coaching, and he's been coaching for six years. We caught up with him to learn more about his experience with Fitr.

Coach Spotlight: Alex Conroy

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Find out how Alex Conroy, founder of PZL Programming uses Fitr for his business. PZL offers programming suitable for the experienced competitive athlete, the affiliate athlete, as well at the athlete looking to start their fitness journey. They pride themselves on their coaching support team, with broad experience in the sports and exercise world, that guarantees athletes/affiliate owners the support they deserve when they work with PZL.