AI Prompts For Personal Trainers & Fitness Coaches

There are many types of AI personal trainers can use to help them with a variety of tasks, but in this article, we’re focusing on generative text tools such as ChatGPT, Claude and Gemini. 

We’ll walk you through the steps you can take to start benefitting from AI, with specific examples of the following:

• Coming up with a business name
• Writing a business description
• Writing a program name and description
• Support you with creating a training plan
• Writing a message to send to prospective clients

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How should you approach AI prompts as a personal trainer?

Before we showcase the prompts we’ve used, there are some general tips to consider when using AI tools:

• Be specific and detailed: Clearly define what you want, including the format, purpose, and key points to cover. This helps the AI generate accurate and relevant results.
• Provide relevant context: Share information about your audience, goals, or any background details that will shape the response. The more context you provide, the more tailored the output will be.
• Break down complex tasks: If your request is too broad or trying to answer too many questions, split it into smaller parts to get more focused and precise responses.
• Use clear and concise language: Avoid vague or ambiguous wording. Make your instructions straightforward to reduce misunderstandings.
• Rephrase prompts if needed: If the response isn’t what you expected, reword your prompt to clarify or adjust your request until you achieve the desired outcome.
• Specify the tone or style: Indicate whether the output should be formal, friendly, motivational, or professional, depending on how you plan to use it.
• Define the target audience: Tailor the response by specifying who it’s intended for, such as beginners, advanced trainees, or a general audience.
• Request structured outputs: Clearly state how you want the content to be organised, whether as bullet points, paragraphs, sections, or another format.
• Follow up: Use additional prompts to refine or expand on the initial response, asking for more detail or adjustments where needed.
• Clarify the level of detail required: Specify if you need a high-level overview or an in-depth explanation to ensure the AI doesn’t provide too much or too little information.
• Set boundaries or restrictions: Include any constraints, such as avoiding technical jargon or focusing on certain areas, to keep the output aligned with your needs.
• Provide progression or time-based details: When relevant, include instructions for how the content should develop or change over time, such as creating phased or step-by-step outputs.
• Experiment with prompt variations: Try phrasing your prompts in different ways or adding new details to explore how the AI responds, and find the approach that works best.
• Define the spelling: Languages have variations, such as British English and US English. Make sure to include this in your initial prompt so you don’t have to spend time updating text later.

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AI prompt to help PTs come up with a business name

Finding the right business name can be one of the most exciting steps in starting your personal training journey. By providing clear details about your coaching style, target audience, and what makes your approach unique, you can use tools to spark creative ideas and discover the perfect name.

How to approach this prompt:

• Be descriptive about the type of coaching you offer, such as style, target audience or training style.
• Provide clear direction on anything you’d like included or referenced, such as your own name, industry terms or phrases that encompass what you do.
• Share other company names you like or dislike and the reasons why.
• Ask the AI to produce multiple ideas for you to review. 
• Follow up your initial prompt by telling AI which ideas you like and providing further guidance by sharing your opinions.

Our example prompt

I am a newly qualified personal trainer who plans to deliver programming in person and online. I also provide nutrition advice alongside the training with a focus on daily movement that increases overall health and wellbeing. My typical clients are everyday people who understand the importance of fitness but aren’t particularly experienced and don’t want to compete. I need help coming up with a business name that incorporates all of this. I would like my name included in the business name, but I am open to suggestions that do not include it. My name is Alex Williams. I like business names that are catchy and short, but I am open to names that are longer in length. Some examples of those I like include FITR, HYROX, HWPO Training, Zapier and Stripe. Please suggest at least 10 names for me to review.

Outcome using our example prompt

Here are 10 business name suggestions for your personal training and nutrition business:

1. AW Fitness & Wellness
2. AlexFit
3. Everyday Strength
4. HealthFlow by Alex
5. Balanced Motion
6. WellPower Training
7. VitalFit Coaching
8. FitSense by Alex
9. MoveWell Training
10. ActivePulse Coaching

Next steps: Follow up your prompt with more information

If your prompt generated a name you’re happy to use, then you may not need to continue prompting, but here’s an example of where to go next:

Follow up prompt

I like these names more than the others because they feel more personal to me and the coaching I’m offering. After reviewing, I am now sure that I want my name included in the name. Here are the names I like:

• AW Fitness & Wellness
• HealthFlow by Alex
• FitSense by Alex

I would like you to produce some more examples. This time, please consider wellness and health. For example you previously suggested a name that included ‘Strength’ but that isn't the type of training I offer.

Response from the AI

Here are some additional name suggestions that emphasise wellness and health, in line with your personal coaching style:

1. Wellbeing by Alex
2. Alex Williams Health & Wellness
3. VitalBalance with Alex
4. FlowWell by Alex
5. Alex Williams Wellness Coaching
6. Pure Health by Alex
7. Holistic Fitness with Alex
8. NourishFit by Alex
9. WellFit by Alex
10. Alex Williams Everyday Wellness

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AI prompt to help PTs come up with a business description

How to approach this prompt:

• Provide as much information about yourself as possible, even if it's just notes or bullet points.
• If you plan to use this description in areas with character limits, such as on digital profiles, let the AI know. You can also request longer and shorter variations to use in different areas.
• Share examples of other business descriptions you like or dislike and explain why.
• Emphasise what’s important to you, such as brand values or your coaching style.
• Follow up your initial response with your opinions to help the AI understand what you’re looking for.

Our example prompt

I run a personal training business called FitSense by Alex and need help generating a business description to use across my digital profiles. I need versions that are maximum 5000 characters for my FITR account and 150 characters for my social media profiles. Here are some notes about me to take into account when writing the description:

• I offer in-person and online personal training.
• I focus on helping the everyday person improve their health and wellness through fitness and nutrition
• The most important thing to me is helping people feel better about themselves, set achievable goals, and reach achievable milestones.
• I offer fixed length programs, such as ‘60 days starter fitness’ for a one off cost alongside group training programs that continue as long as someone is subscribed.
• I want to come across as friendly, knowledgeable and approachable.
• I work with clients across the UK on my online programming as well as offering in-person sessions around South London. However, I can work with any English speaking clients across the world.

Outcome using our example prompt

Here are two versions of your business description:

FITR Account (Max 5000 characters):

FitSense by Alex offers a holistic approach to personal training, focusing on everyday people who want to improve their health and wellbeing through fitness and nutrition. I provide both in-person and online training, with tailored programs designed to help you feel better about yourself, set achievable goals, and reach them.

Whether you're just starting your fitness journey or looking to maintain a healthier lifestyle, I’m here to guide you. My programs are created for the everyday person, focusing on fitness that fits your life, not the other way around. I offer fixed-length programs, such as my "60 Days Starter Fitness," which provides structure and results in just two months, available for a one-off cost. For those who want ongoing support, my group training programs are available for as long as you remain subscribed, giving you the flexibility to train at your own pace.

I believe fitness should be enjoyable and accessible. I aim to create a friendly, approachable environment where clients feel supported every step of the way. I work with people across the UK through my online training programs, while also offering in-person sessions in and around South London.

No matter your starting point, I’m here to help you build a stronger, healthier, and more confident version of yourself. Join FitSense by Alex and let's work together to achieve your fitness goals!

Social Media Profile (Max 150 characters):

Personal trainer offering in-person & online coaching to improve health & wellbeing through fitness & nutrition. Based in South London, UK-wide online.

Next steps: Follow up your prompt with more information

Depending on the outcome, you may wish to tweak the prompt further. For example, we don’t feel the need to reference specific programs as we only included them to give the AI context. Here’s how we continue:

Follow up prompt

Both descriptions are great, but please update the FITR description by removing references to my specific programs. Instead, change this to talk about the types of programming rather than the specifics.

Response from the AI

FitSense by Alex offers a holistic approach to personal training, focusing on everyday people who want to improve their health and wellbeing through fitness and nutrition. I provide both in-person and online training, with tailored programs designed to help you feel better about yourself, set achievable goals, and reach them.

Whether you're just starting your fitness journey or looking to maintain a healthier lifestyle, I’m here to guide you. My programs cater to a variety of needs, including one-off, fixed-length programs for those who want structured goals over a specific period, as well as ongoing group training programs that allow you to train at your own pace and remain supported for as long as you need.

I believe fitness should be enjoyable and accessible. I aim to create a friendly, approachable environment where clients feel supported every step of the way. I work with people across the UK through my online training programs, while also offering in-person sessions in and around South London.

No matter your starting point, I’m here to help you build a stronger, healthier, and more confident version of yourself. Join FitSense by Alex and let's work together to achieve your fitness goals!

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AI prompt to help PTs write a program name and description

How to approach the prompt

• Provide any initial ideas you may have.
• Include a list of any details that are essential to include.
• Reference what makes your program unique.
• Share examples of other descriptions you may like or dislike and explain why.
• Include any character limits if you’re loading your program to a platform. For example, FITR allows you to load up to 5000 characters for a program description.

Example prompt

I run a personal training business called FitSense by Alex and I’m creating an online program that will be available for anyone across the world to purchase and follow. This is a 6-week program aimed at anyone new to fitness who wants to take the first steps to improve their health. The program can be followed at home or in the gym as it requires no equipment. It is a bodyweight program and is available to purchase for a one off fee of $5. I need to come up with a catchy program name and description. Please make the program description a maximum of 5000 characters. I’d like the name to be catchy and appealing to anyone regardless of their experience. I do not want the name to sound too hardcore or difficult.

Outcome using our example prompt

Program Name: Step Into Fitness

Program Description:

Take the first step towards a healthier, stronger you with Step Into Fitness—a 6-week beginner-friendly program designed to help you start your fitness journey with ease and confidence. Whether you’re working out from the comfort of your home or at the gym, this program requires no equipment and is suitable for all fitness levels.

With easy-to-follow, full-body bodyweight exercises, you’ll build a solid foundation in just 20–30 minutes a day. Each session is carefully structured to improve your strength, flexibility, and overall wellbeing, while helping you develop a sustainable fitness routine.

What’s Included?

• A 6-week workout plan with daily guidance
• Bodyweight exercises tailored for beginners
• Tips to help you stay motivated and track your progress
• Flexible routines you can fit into any schedule

No matter where you’re starting from, Step Into Fitness empowers you to take charge of your health and achieve your goals—one step at a time. And at just $5 for the entire program, it’s never been easier to invest in yourself.

Join thousands around the world and begin your journey today!

Next steps: Follow up your prompt with more information

After reviewing the response, let the AI tool know if you’d like any changes made. In this instance, we’re happy with the outcome and do not need to prompt further. However, you should let the AI tool know this so it can learn about you.

Follow up prompt

This is exactly what I was looking for in terms of tone, style and the information you’ve included.

Response from the AI

Memory updated. I'm so glad it matched what you were looking for! Let me know if you'd like any tweaks or need help with anything else. 😊

Tip: In this response the AI stated that its memory has been updated. This means it has updated its understanding of how you’d like your prompts to be answered.

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AI prompt to help PTs plan their training

How to approach the prompt

• You are the expert, so it’s essential that you share as much information as possible for the AI to organise and structure for you. Do not rely on the AI to create a training program for your target audience.
• Be specific in the type of training you’d like to include, how long sessions are and how often they happen.
• Take care in reviewing the suggestions given by AI and apply your own expertise.
• Work through bite-sized chunks rather than trying to plan your entire program in a single prompt.

Example prompt

I need your help organising and structuring the first week of training for the Step Into Fitness plan. This is a purely bodyweight program aimed at beginners with no fitness experience. None of the training should be difficult and it should focus on movements and exercises that help my clients build up confidence, strength and mobility. In the first week I am including three training sessions that are one hour long, and a 30 minute session which is less intensive. All other days should be rest days. Movements should be grouped together in a way that doesn’t overload specific muscle groups. The program should include specific notes for how long to follow an exercise for and rest periods. The calendar runs from Monday to Sunday and the type of movements I’d like to include are:

• Bodyweight squats
• Wall sits
• Step-ups
• Wall push-ups
• Shoulder taps
• Knee plank
• Dead bug
• Standing you touches
• Calf raises
• Side step squats
• Reverse lunges
• Arm circles
• Marching on the spot
• High knees
• Mountain climbers
• Standing punches
• Single leg balance
• Ankle circles

Outcome using our example prompt

Week 1: Step Into Fitness Plan

Monday: Training Session 1 (1 Hour) – Full-Body Foundation

Warm-Up (10 minutes)

• Marching on the spot – 1 minute
• Arm circles – 30 seconds forward, 30 seconds backward
• Standing punches – 1 minute
• Ankle circles – 30 seconds each side

Main Workout (40 minutes)

• Bodyweight squats – 3 sets of 10 repetitions (30 seconds rest between sets)
• Wall push-ups – 3 sets of 10 repetitions (30 seconds rest between sets)
• Dead bug – 3 sets of 12 repetitions (6 per side) (30 seconds rest between sets)
• Standing toe touches – 3 sets of 10 repetitions (30 seconds rest between sets)
• Calf raises – 3 sets of 15 repetitions (20 seconds rest between sets)

Cool Down (10 minutes)

• Gentle shoulder rolls – 1 minute
• Standing forward fold – Hold for 30 seconds
• Standing quad stretch – Hold 30 seconds per leg
• Deep breathing while seated – 1 minute

Tuesday: Rest Day

Wednesday: Training Session 2 (1 Hour) – Core & Stability Focus

Warm-Up (10 minutes)

• Marching on the spot – 1 minute
• High knees (low impact) – 30 seconds
• Shoulder taps – 1 minute
• Ankle circles – 30 seconds per side

Main Workout (40 minutes)

• Knee plank – Hold for 20 seconds x 3 (rest for 30 seconds between sets)
• Side step squats – 3 sets of 12 steps (6 per side) (30 seconds rest between sets)
• Single leg balance – Hold for 15 seconds per leg x 3 (30 seconds rest between sets)
• Mountain climbers – 3 sets of 20 seconds (rest for 40 seconds between sets)
• Wall sits – Hold for 20 seconds x 3 (rest for 40 seconds between sets)

Cool Down (10 minutes)

• Standing hamstring stretch – Hold 30 seconds per leg
• Cat-cow stretch – 1 minute
• Side stretches – 30 seconds per side
• Deep breathing in child’s pose – 1 minute

Thursday: Rest Day

Friday: Training Session 3 (1 Hour) – Lower Body & Mobility

Warm-Up (10 minutes)

• Standing toe touches – 1 minute
• Arm circles – 30 seconds forward, 30 seconds backward
• Marching on the spot – 1 minute
• Gentle calf raises – 1 minute

Main Workout (40 minutes)

• Step-ups (using a stable surface) – 3 sets of 10 per leg (30 seconds rest between sets)
• Reverse lunges – 3 sets of 8 per leg (30 seconds rest between sets)
• Wall push-ups – 3 sets of 10 (30 seconds rest between sets)
• Standing punches – 3 sets of 20 seconds (rest for 30 seconds between sets)
• Single leg balance – Hold for 20 seconds per side x 2 (30 seconds rest between sets)

Cool Down (10 minutes)

• Seated forward fold – Hold for 30 seconds
• Standing quad stretch – Hold 30 seconds per leg
• Gentle spinal twist (seated) – Hold 30 seconds per side
• Deep breathing – 1 minute

Saturday: Active Recovery (30 minutes)

Light Mobility and Movement

• Marching on the spot – 2 minutes
• Ankle circles – 1 minute (30 seconds each side)
• Standing toe touches – 1 minute
• Arm circles – 1 minute

Balance & Stability

• Single leg balance – Hold for 10 seconds per leg x 2
• Gentle calf raises – 2 sets of 10 (20 seconds rest between sets)
• Standing punches – 3 sets of 15 seconds (low intensity)

Stretching

• Cat-cow stretch – 1 minute
• Side stretches – 30 seconds per side
• Deep breathing in child’s pose – 1 minute

Sunday: Rest Day

Next steps: Follow up your prompt with more information

Either directly edit any days you think need improvements, or tell the AI the changes so you don’t have to spend formatting an updated list. In this scenario we’re going to continue with the provided training but seek additional tips and resources for our clients that we can attach to each day’s training.

Follow up prompt

That training plan is great. For each training day, I’d like to add a tip specific to the exercises or even a challenge to make it harder for anyone who wants to push themselves. Please provide this for each training day.

Response from the AI

Monday: Training Session 1 – Full-Body Foundation

• Tip: Focus on your form! For squats, keep your chest lifted, back straight, and knees aligned with your toes. Quality over quantity will help build a strong foundation.
• Challenge: Add a 5-second hold at the bottom of each squat. For wall push-ups, try lifting one foot off the floor for an added stability challenge.

Wednesday: Training Session 2 – Core & Stability Focus

• Tip: Engage your core! Imagine pulling your belly button towards your spine during each movement, especially in the knee plank and dead bug exercises.
• Challenge: Extend your plank hold time to 30 seconds if you feel comfortable. For mountain climbers, increase the speed to elevate your heart rate for a cardio boost.

Friday: Training Session 3 – Lower Body & Mobility

• Tip: Stay balanced! For reverse lunges and step-ups, focus on slow, controlled movements. Use a chair or wall for support if needed.
• Challenge: Add a slight hop at the top of each step-up for an explosive lower-body workout. During wall push-ups, decrease the angle of your body by stepping further back for a harder variation.

Saturday: Active Recovery (30 minutes)

• Tip: Prioritise relaxation! Keep movements gentle and fluid to loosen tight muscles and improve mobility.
• Challenge: For single-leg balance, close your eyes to make it harder. For calf raises, try pausing for 3 seconds at the top of each raise before lowering slowly.

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AI prompt to help PTs write an outreach message

How to approach the prompt

• Tell AI the tone and feel of the message you’re sending.
• Include details on which platform you’re using to send the message.
• Make sure to include any details you think are important.
• Consider asking the AI to write a follow up message with an offer if you don’t get an initial response.
• Request that the AI references the previous information they’ve helped you with.

Example prompt

I want to send a message to individuals I have found on Instagram who fit the type of client I’m targeting with my new program. I need help creating an outreach message explaining why I’m contacting them, what my program is, and why I think it would be right for them. I’d also like to create a second message that I can send to anyone who doesn’t reply which includes a discount code for 50% off. Please reference the program name, description and training you have previously helped me create.

Outcome using our example prompt

Initial Outreach Message

Hi [Name],

I hope you’re doing well! I came across your profile and thought you’d be a great fit for my new program, Step Into Fitness. It’s a 6-week online personal training program designed for beginners, using simple bodyweight exercises that can be done at home or in the gym. The program focuses on improving overall health and wellbeing through consistent movement and achievable goals.

I created this program for people like you who value fitness and want to get started without feeling overwhelmed. It’s perfect if you’re looking to build confidence in your workouts or establish a solid foundation for long-term fitness.

Let me know if you’re interested, and I’d be happy to share more details or answer any questions.

Looking forward to hearing from you!

Best,

Alex

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Follow-Up Message with Discount Code

Hi [Name],

I just wanted to follow up in case you missed my earlier message about my new program, Step Into Fitness. It’s a 6-week online training plan for beginners, focused on easy-to-follow bodyweight exercises that you can do from home or in the gym.

As a thank-you for connecting, I’d like to offer you 50% off the program for a limited time. Use the code STEP50 at checkout to join for just $2.50.

This program is designed to help you start your fitness journey without feeling overwhelmed and to build habits that support your long-term wellbeing.

Let me know if you’d like to give it a try, and I’ll send you the link to get started!

Best,

Alex

Next steps: Follow up your prompt with more information

Consider how you’d feel if you received this message and whether it aligns with the way you’d like to approach potential clients. In this example, we’ll try to simplify the message.

Follow up prompt

Thanks, I like this but I think we need to simplify the message. I’ve never spoken to this person before and the message feels too salesy. I’d like the first message to be a lighter introduction.

Response from the AI

Simplified Initial Outreach Message

Hi [Name],

I hope you’re doing well! I came across your profile and thought you might be interested in something I’ve just launched—my 6-week program, Step Into Fitness. It’s designed for beginners and focuses on simple bodyweight exercises to help build confidence and improve overall health.

If it sounds like something you’d enjoy, let me know—I’d love to share more details!

Take care,

Alex

Simplified Follow-Up Message with Discount Code

Hi [Name],

Just following up in case you missed my last message! I’d love to offer you a 50% discount on my Step Into Fitness program as a thank-you for connecting. You can join for just $2.50 with the code STEP50.

Let me know if you’re interested, and I can send you the link to get started!

Take care,

Alex

Recap: Using AI prompts as a personal trainer

By utilising AI with our own knowledge, opinions and ideas, we’ve been able to produce the following:  

1. A name for our personal training business
2. Descriptions for our FITR and Instagram profiles
3. A name and description for our first program
4. A final training schedule based on our plan
5. An outreach message to send on social media
6. A final follow up message to re-engage

We’re not at the stage where we can take action, such as registering our accounts, signing up for the software we’ll use to deliver programming, and making any final tweaks.

If you’re a personal trainer looking to sell their programming online, make sure to check out our free trial as you’ll have every tool you need to turn AI prompts into a fully fledged business that attracts recurring income.