How to build an online personal training business: Create valuable content

When you’re running an online fitness coaching or personal training business, it’s essential to make sure you attract new clients. It’s equally important that your existing clients want to stick with you long term.

Making sure you have a selection of well thought-out content is one of the most effective keys to success. With that in mind, we’ve put together a guide to the best ways to create online fitness plans that sell.

Online fitness trainer content, why’s it so important?

It’s no secret that the online fitness market is a growing one, with plenty of competition, this is why you need to make sure plans are a cut above the rest. Not only will this benefit your existing clients, but it’ll act as a great persuader when you look to attract new ones too.

A personal training plan can be timeless, and valuable for years to come

If you read our post on how to become an online personal trainer, you will know that an excellent online workout plan is a really valuable piece of content to have created. Once it’s there, it can be sold, re-sold, adjusted to suit a personalised plan and can still be bringing you clients years after it was first created. This is why it’s worth putting in the thought and effort in at the beginning - it’s an investment for the future of your business.

Hot topics make personal trainer marketing much easier

Is there a topic that’s relevant to your style or method of training that’s currently in the press? Are popular health and fitness influencers talking about something you have specialist knowledge of? If you’ve created content that resonates with a particular group of people or addresses a topical subject, share it! Your plans can then become a powerful marketing tool.

Say you’re a trainer who has created a plan to help new mums improve their core strength after having a baby. As soon as a news story breaks about a celebrity trying to do just that, you can post links to your plans, no matter how long ago you created them.  Then they’ll be sitting right in the middle of the buzz of the social media chat. What better way to publicise your business to exactly the audience you’re looking to target?

Making sure your content is valuable as an online personal trainer

There are a few ways to ensure that the plans you’re building are engaging, interesting and relevant:

Clarity for your clients

Make sure anything you’re creating is clear, easy to follow and not in any way confusing. Accompany every new exercise within a new plan with a step-by-step run through. Depending on the level of experience you’re pitching it at, it might also be a good idea to do a recap every time an exercise is repeated. Nobody wants to get lost halfway through a workout and feel like they’re not doing what they’re supposed to.

The fact you’re not working with your client face-to-face makes the clarity issue even more important. Little pointers on technique and form will make a massive difference to your clients’ experience and if you create really clear plans the fact you’re not there in person shouldn’t matter one bit.

If you want to be a successful online personal trainer, stick to your niche

Another point we touched on in our how to become an online personal trainer post, is that it’s really important to work to your own strengths and areas of expertise. If you’re creating masses of generic content that doesn’t have any real theme or direction, you’ll effectively water down the things you’re really good at.

When you’re first starting out, it’s pretty natural to want to please everyone, and encourage as wide a group as possible to buy your plans. The more people you target, the more you’ll sell, right? Actually it’ the opposite. While it might feel counterintuitive to actively exclude whole sections of a market from your potential client base, it’s one of the best ways to build a successful business. If you accept and embrace the fact that it’s OK to turn some people off, you’ll become an expert in your field rather than getting lost in the noise.

Keep your gym plan varied, keep it interesting

By using a combination of text-based, video and photo content, you’ll keep your plans feeling fresh and engaging. This also ensures any clients who aren’t keen on one particular type aren’t instantly put off. Having created a range of varied content also makes it easy to drop sections of a plan into new workouts. This is yet another way to make sure what you’ve created keeps on working for you in future.

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How does FITR Training. help you build your online personal training business with content?

FITR Training has a whole host of features to help you make sure your content will stand out, no matter how competitive your area of the industry is.

Powerful, user-friendly creation tools

FITR Training gives you everything you need to create content that attracts and retains clients, in an easy to use format. You can capture, record and create new sections of a program, as well as uploading any existing content you’d like to include.

Easily customisable

You can structure and build your workouts within FITR Training however you like, no restrictions. Our program builder enables you to completely customise your plans to fit your requirements. Additionally, you can edit, adapt, and add to your training whenever you like.

Build your media library

Your FITR Training account comes with a personal media library to store all of your documents, images and videos. Use these assets to support your programs and create valuable content. The best bit about this is that, as your online personal training business grows, you’ll build a massive media library that makes it easy to create detailed plans.

Sharing with a link

Even if you’ve made plans supported by images and videos, no content is truly valuable until people start to benefit from it. All FITR Training programs have a shareable URL that will take clients directly to your well-equipped program. Better yet, it’s a convenient way to share your content with potential clients when you spot an opportunity.

Interested to know what else FITR Training can do? Check out our ever growing features list.‍