What coaches are saying about FITR White Label

Have you been thinking about White Label? We’ve asked the coaches already using this feature to share their thoughts to make the decision making process easier.

About Fitr

Jun 9, 2023

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Don’t just take our word for it

We know how great White Label is and how revolutionary it’s been for personal trainers using our software. It helps elevate their business and takes them to the next level.

But you don't just have to take our word for it. We've pulled together a list of our testimonials from coaches making the most of our White Label feature.

Sam Perry

Yes, I love knowing I'm offering a premium service with a superior product without developing my own app and paying thousands for it. It's all done for you; all you need to do is add your branding!

Reiss Beckford

White label gives you a way more professional look which builds trust. It’s great for marketing and promotion of your online business.

No Shortcuts

White Label was a game changer as we are big on branding. It has been fantastic as we can express our brand the way it was designed. Branding is key when it comes to building more than a training program.

Emma McQuaid

It gives a really personal touch for my clients. I like how my branding ties in across all my platforms. It’s a seamless experience across social media and the app clients use to follow my training.

Urban Gym

We chose White Label as it really enables us to get our brand out there. It's a really classy look, especially when looking to attract new members. We specialise in coaching, whereas FITR specialises in fitness app development and is the best in the business when it comes to providing a premium user friendly fitness app. I couldn't recommend it enough.


It allows us to ensure the PZL brand is clear throughout our programming! It’s bringing another element to the PZL community feel!

Steven Fawcett

I like the personalised feel and also being able to see our athletes post our branding colours on their social media.

Self Made Training Program

I love White Label because it gives me the ability to have unlimited coaches and a unique app that is symbiotic with the Self Made Training Program brand and image. 

Quest Mountain Biking

White Label has been great for brand recognition.

JJK Fitness HQ

Super simple to set up! Allows us to express a touch of personality to our members.

Proving Grounds

White Label made it incredibly easy to apply our branding to the app. Now everything our athletes see feels like it’s coming straight from Proving Grounds!

JST Compete

We couldn’t wait to get our hands on White Label, and upgraded as soon as it went live. After 10 mins of playing around, it took a maximum of three further minutes to complete our full customisation. We couldn’t be happier with the final result!

Why else should you choose White Label?

On top of these reviews here’s a couple of reasons why our PT's love White Label:

Have what HWPO Training have without the stress

We always tell our coaches that a complete custom app like HWPO is expensive, time consuming and not very easy to do. Introducing White Label… in just a few clicks coaches can get their hands on a flexible, powerful and cheaper alternative with a few simple clicks. Allowing them to have their own colours, branding and url, without the stress of software bugs and ongoing development.

Separate yourself from the rest

With White Label, you now have the opportunity to match the FITR app to your target persona and brand. Ultimately, leads come from your strategies and people buying into you. You are your brand. Every post, every communication, every story, website, and app needs to represent you and who you are trying to target; therefore, consistency within your app is a crucial element of your branding.

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Fitness App

Your brand.
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Add custom branding in a few simple steps to harness the power of FITR using your own unique identity.

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