How coaches can prepare for Black Friday: Building a compelling offer for long-term success

Black Friday is a powerful opportunity for coaches to boost revenue and secure long-term clients by crafting enticing offers that resonate with current clients and prospects. 

1. Designing Your Black Friday Offer

The best Black Friday offers ensure discounts correlate with boosting loyalty. Aim to create an offer that encourages clients to commit to long-term plans, helping you build a reliable income while delivering a more meaningful coaching experience. Consider creating two tailored offers: one for your current clients and another to attract new clients.

For existing clients

Encourage your existing clients to upgrade to longer-term commitments by offering an exclusive discount or bonus if they extend their current package.

For prospective clients

Provide an enticing "introductory" Black Friday offer that makes it easy for new clients to get started, ideally with a minimum commitment.

2. Structuring your offers: Two effective approaches

Option 1: Extended contracts with bonus months

Offer an immediate discount without reducing the perceived value of your offering, for example, by offering clients an 18-month contract at the cost of 12 months, or 12 months for the cost of 9 months.

Option 2: Percentage discount based on contract length

Alternatively, provide a discount on your regular monthly rate based on the length of the commitment. For example, offer a 10-15% discount for a 6-month commitment or a 20% discount for a 12-month commitment. This tiered discount approach incentivises clients to choose longer plans.

Deciding on the offer amount

Run the numbers to find the right balance between percentage discounts and the added months to make sure your offer is both enticing and manageable. 

3. Adding value beyond discounts

Incorporate value-adds that make your offer more attractive without solely relying on discounts. This is a great way to set yourself apart while delivering a better client experience.

Here are some ideas:

• Educational resources: Offer guides, PDFs, or resources surrounding your area of expertise that add immediate value.
• Free initial assessment: Provide a complimentary assessment at the start of their plan, giving them the chance to feel heard.
• Supplementary plan: Offer an additional program they can follow in their own time, for example, your first pull-up strength plan
• Referral discounts: Offer a small discount for clients who refer friends or family, strengthening client relationships and expanding your client base.
• Accountability check-in: Include a weekly accountability check-in as part of the offer, reinforcing the commitment to reaching their goals.

4. Including guarantees to build trust

For potential clients hesitant to commit, offering a satisfaction guarantee can make the decision easier. A “money-back guarantee for happiness” shows clients you’re confident in the value of your services. Assure clients that if they’re not satisfied within the first month, they can receive a full refund.

Preparing for a successful Black Friday

With these offers and strategies, you’re setting your business up for a profitable Black Friday and ensuring client loyalty. The key is balancing meaningful value with manageable discounts, resulting in an enticing offer that brings both immediate gains and lasting growth for your coaching business.